TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as mainstream television models, relying on scheduled programming via public channels. In contrast, digital services operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and stream